"It’s a way to help revenues incrementally, but it’s certainly not a silver bullet. "I don’t know that it’s solely (revenue-driven), but it’s certainly part of it," Moats said in a telephone interview Friday. It's the latest in an all-hands-on-deck approach to an athletic department that has been searching for ways to reverse a $1.1 million budget shortfall. “This is an opportunity to enhance revenue, which controls costs, and to enhance the fan experience by providing a broader variety of options.” “We are strongly committed to preserving a family friendly environment at our athletic events,” Kyle Moats, Missouri State’s director of athletics, said in a news release. The school’s Board of Governors approved late Thursday an 18-month pilot program to begin the sale of beer and wine at MSU athletic events at JQH Arena and Plaster Stadium. The changes are on the concourse, where for the first time, fans will be able to purchase beer and wine from concession stands. Nothing in the on-court product, with the Lady Bears playing North Texas and the Bears hosting Southeast Missouri State.
When Missouri State’s men’s and women’s basketball teams take the court for Saturday afternoon's doubleheader, fans at JQH Arena will notice something different about the experience.
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